To Be Determined To Be Developed To Be Done To Be Decided Training By Design Track Before Detect To Be Dated Ten Business Days Taco Bell Dog There Be Dragons Too Bad Dude Too Busy Disorder Terrific Brainwaves Deluxe The Banana Dance Tacos + Burritos = Delicious The Big Dipper Time Before Dawn The Big Decision Transformative Breakthrough Development Top Business Deals Tyler Bandrew Doyle Talking Better Daily Thrilling Bike Descent Thoughtful Book Discussion Tanning Bed Delivery Tom Brady Diet Twin Bed Dynamics Tennis Ball Delivery Travel Bag Disaster Top Button Decision Tactical Backpack Deployers Triple Black Diamond Tall Building Design
TBD solves naming problems.
Lots of them. For brands like Google, PepsiCo, USPS, Microsoft, Verizon, and Merck. And for brands you haven’t heard of yet.
Android asked, “How do we create a flexible, intuitive system for naming features?” AngelList asked, “Which of our two companies should we rename?” Jay-Z and Jack Dorsey asked what TBD hears most:
“What should we call this?”
NDAs have sworn TBD to secrecy. Names we’re contractually able to tell you about include:
TBD employs exactly zero junior copywriters, double-muted admins, or email-swamped senior partners. TBD manages the details: creative, domain, trademark, linguistic disaster checks.
Your naming problem gets solved.
Until 2030 or so, TBD is just one person: Tyler Doyle. Tyler studied writing at Stanford and learned naming at A Hundred Monkeys and Lippincott. He got TBD running in 2018.